When you think of the key factors that have helped drive the success of the Web, you think of the development of HTML and other programming languages that allow people to build ever more sophisticated websites, and the rapid advancement of the Internet search engines that let people find them.

And then there’s blogs…

A blog (derived from the term “web log”) is basically just an Internet business website — with three key differences:

And used correctly, a blog is a powerful — and versatile! — business tool. Use a blog to quickly start an Internet business… reach a wider audience… generate better search engine rankings… boost your revenue by showcasing new products… develop relationships with your audience through open communication… build a community of interested followers… humanize your business and let your potential customers feel comfortable buying from you… and establish yourself as a leading expert in your industry.

And starting a blog couldn’t be easier. In the next five minutes or so, you’ll see for yourself just how easy it is to create a blog using Google’s free blogging tool, Blogger…

That’s it! Once you create your blog, the next step is to start adding content. But before you start posting in earnest, you need to determine what you want your blog to accomplish… … Do you want to use it to start an Internet business? Drive traffic to your existing sales website? Provide customer service or sales support tool incorporated into your existing website? Just keep your objective in mind as you create content for your blog. If your blog has a definite purpose from the start, and if you have a clear vision of what you want it to achieve, you’ll find it much easier to come up with content and ensure that your blog stays focused.

Happy blogging!